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At Cogent, we do a lot of writing.
We write articles. We write speeches. We write copy for websites. And we write ads and press releases.
We also write scripts for salespeople and call centers.
Only they don’t sound like scripts. They sound like conversations.
Scripts, if not written or delivered properly, can make telephone calls sound stilted and mechanical, if not downright robotic. Yet, many actors would be lost without a script. It’s what they use to perform. Without a good script, it doesn’t matter how good the actor is.
We can make your presentations come alive. With a combination of open and closed probes, the questioning makes the call sound mellifluous, more like a dialogue than a monologue or sales pitch.
This is consultative selling at its finest.
The bottom line is, whether you’re writing legal briefs, web copy, marketing materials or just plain emails, we can help you write, and communicate, more effectively.
Call Cogent today to find out more: 610-938-2616.
Frank Felsburg has written for The Philadelphia Inquirer, Sharing Ideas Magazine (for motivational speakers), The Philadelphia Business Journal, Toastmaster Magazine, The Main Line Times, Business World Times, The Main Line Chamber of Commerce’s Newsline and numerous other publications. Click here to see a few samples of Frank’s writing.
